The creation of effective digital media strategies has become an increasingly challenging practice, complicated by the proliferation of channels, the pace of technological change, the incessant bombardment of data, metrics and the desire for accountability and ROI. More than ever, our ability to tame the digital landscape is wholly dependent on the discernment and acute focus of experienced, nimble and specialist teams. Often, neither clients nor larger agencies have the time or infrastructure to dedicate to this pursuit.

The quality of our data, analytics and reporting ultimately defines the strength of our future insight, strategic development, creativity and implementation; it’s a virtuous circle. To that end, agenda21 has developed D-View: proprietary technology that revolutionises the complicated process of attributing the value of media campaigns. D-View takes data automatically from a range of online and offline sources (search, adserver, site analytics, social media) and integrates campaign data into one interface. Once there, it allows for more in-depth statistical analysis, together with external data such as offline media data, sales and even weather patterns.

Similarly, our tech partnerships enable us to fleet-footedly beta-test the latest innovations to assess their potential in further improving marketing peformance and effectiveness. That’s what gives us our edge.