A lot has changed in digital media since we set up agenda21 back in 2005. Digital is now more important than ever (and more complex).
What hasn’t changed, however, is our obsession with using empirical, objective data as the foundation for all our clients’ campaigns. It’s the foundation that supports human insight, standout creativity and practical ingenuity to deliver consistently remarkable results.
We sum it up as ‘Forensic analysis, practical application’ and we’d love to show what it could do for you.
where it all began
2005
agenda21 digital limited came to life on the 1st November 2005, our ambition being to create an integrated digital media agency, truly fit for purpose in the twentyfirst century. Armed with three laptops and a printer, founding partners Pete Robins, Nick Suckley and Rhys Williams hit the ground running in a small office in the West End of London.
2006
Our first full year in business and agenda21 gathered momentum. We picked up our first client (Lunarstorm) and others soon joined the fold, including UK Broadband, Flirtomatic and Total Jobs, all of whom “got” what we’re trying to achieve. Our nascent product offering actively integrated paid and natural search, mobile and display media and we hired our first employee to help us prepare for further growth.
2007
More clients, more people and a move to Covent Garden. We were accepted as members of the Institute of Practitioners in Advertising (IPA) and new business wins included Epson, CNN, Dubai Tourism and the Ministry of Sound, resulting in a need to increase our headcount to 10.
2008
agenda21 continued to grow at pace and we won our first award (IFA Online Finance Awards: Best Online Branding) for our work with Investec. We brought buying in-house, reflecting our desire to secure greater control of our own destiny, and moved to new offices in the Heal’s Building, Fitzrovia. We launched a joint venture with Rapp and began the meticulous process of developing D-View (our proprietary reporting and attribution tool). More clients came on board and our headcount grew to 16.
2009
agenda21 was honoured to win Best Search, Best Mobile and the Overall Grand Prix at the New Media Age Awards. Elsewhere, we secured a commendation for Best Search from Revolution. A surge in new business wins (including Business Link, MCIA, Norfolk Line and Save the Children) pushed our headcount to 26, as we branched out to establish a new mobile business and an online PR company. D-View was launched and immediately adopted across all of our clients, following months of hard work.
2010
At five years old, the agency has come of age. We’ve launched our CPA (cost-per-action) performance-based business and D-View has evolved into an external attribution company called Media Science. We’ve hired our first mathematician as Head of Statistical Analysis who joins us in our new offices in Soho. New clients include Prudential, Elsevier and Sporting Bet, we’ve added a raft of NMA Award commendations to our Revolution Best Search Finalist award and our head count stands at 40.
See our news archive to find out what happens next.
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