Read the comments of our co-founder Pete Robins talking about private ad exchanges. What is your view? We want to hear from you: The industry has called for more education about private ad exchanges to increase uptake, following news that Collective has launched the first real-time private ad exchange for premium video programming in the [...]
agenda21 and our client-Sporting Bet were recently mentioned in Marketing Week’s Digital Strategy supplement on Real-time bidding. One of marketing’s biggest problems has always been that, until recently, the very last stage in the buying process was out of the brand’s hands. A company could plan its campaign to the finest detail, but once media [...]
Read below article by nma quoting our Head of Natural Media – Monique Slater. Brands must ramp up their Google+ strategies to capitalise on Google’s evolving personalised search service, according to agencies. Their comments follow the news that Google is integrating its social network Google+ further into its natural search results with the service Search [...]
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