managing partner

rhys williams

t: +44 (0) 207 036 0703
e: contact@agenda21digital.com

Reese Williams

Rhys’ first media role was with BLM London in 2001 and, following relocation to the north of England, Rhys set up MediaCom North’s digital division, attracting clients such as MBNA and JD Sports. In 2004, Rhys moved back to London with MediaCom, where he started working with his future partners Pete Robins and Nick Suckley. Paid search marketing was in its infancy and Rhys paved the way; managing search accounts for clients such as Egg, Boots and Masterfoods. Rhys’ insightful use of technology, coupled with search planner buyer skills, ensured that clients secured first mover advantage in fiercely competitive markets. Having established strong shared values, he partnered with Nick and Pete to create agenda21 in 2005. Rhys studied Business Law at the University of Cardiff. He sits on the Search Council for the Institute of Practitioners in Advertising (IPA), advising on and helping to set company policy on Search. Rhys enjoys family life with his wife and young daughter. Once a keen rugby player, he is now confined to the gym due to time constraints.