The human condition hasn’t fundamentally changed in the last 10 years; yet our appreciation of the unpredictability of human behaviour (as well as our methods of communication, engagement and measurement) has been truly transformed by digital technology. As a data-centric business, agenda21 was established to respond to this new normal; creating a new blueprint for digital communications, truly fit for purpose in the 21st century.

The ability to harness and leverage technologies that will genuinely facilitate more effective, simpler and unifying media strategies is at the heart of agenda21’s approach. In a nutshell, our aim is to liberate client partners to push the limits of digital media: carefully crafting experiences that improve performance and yield greater commercial value by accelerating and simplifying connectivity to the right data, intelligence, technologies, channels and networks.

To that end, we build elite account management teams that assure an optimal blend of administrative, strategic, channel planning and analytical resource. We also create proprietary reporting and attribution tools (devised by dedicated mathematicians to assure precise statistical analysis) and establish sophisticated cost per action models that give clients the confidence to test new channel strategies in a shared risk environment.

In our collective endeavours, agenda21 has been fortunate enough to enjoy 227% growth in the last two years, an exceptionally high client retention rate and the coveted awards we’ve been honoured to win (including the NMA Best Use of Search and overall Grand Prix award in 2009).