Image Image Image Image Image

Agenda 21 - engineered for digital

At agenda21 we like to keep things as simple as possible for our clients, which is why we offer the agenda21 promises:

  • You are guaranteed to beat your current performance across your digital media channels by a minimum of 15% thanks to our rigorous approach to forensic analysis
  • We’re business minded and understand you only want to pay for results, so we offer performance related fee structures
  • You get all the access you need to one of the best and most experienced digital teams in the UK – winner of ‘Best Use of Search’ in 2009 and 2010
  • Our senior management team will be with you every step of the way. We love digital and we love our clients, so we don’t disappear once the deal is done
  • Our integrated approach to digital media strategy is unsurpassed – we constantly refine and improve it, keeping you ahead of the curve
  • You get a bespoke data management suite – not just a one size fits all dashboard

Scroll to Top

To Top




In Blog

By agenda21

agenda21 & JAA win DFDS account

On 07, Feb 2011 | In Blog | By agenda21

Ferry crossing service DFDS Seaways has appointed John Ayling & Associates and agenda21 to handle its traditional and digital media planning and buying respectively.

The £2m buying account focuses on DFDS Seaways’ ferry and mini cruise routes to Denmark, Holland and Dunkirk. Both agencies are the incumbents on the Norfolkline part of the account, owned by Maersk.

A pitch was called after DFDS Seaways acquired the Norfolkline company in July 2010. The account was put up for pitch between all incumbent agencies across both DFDS Seaways and Norfolkline, including Robson Brown, which went into administration in December before resurfacing two weeks later, and digital agency Equator.

The agencies will be tasked with increasing brand awareness and consideration and reducing cost per acquisition across the expanded route network.

John Ayling said: “We are delighted to expand our relationship with DFDS Seaways, following our contribution to the Norfolkline business last year – they are a professional team and it is already an exciting business partnership.”

Andrew Kelly, Marketing and PR Manager at DFDS Seaways for the English Channel, said: “John Ayling Associates and agenda 21 are a first rate team. Through the rigorous application of testing and measurement we are continually improving the return on our marketing spend.”

John Ayling & Associates’ appointment is effective immediately. agenda21 will take over the digital activity from April 2011.

engineered for digital
© 2013 agenda21. All rights reserved. | Sitemap