Epson is a global leader in imaging products including printers, 3LCD projectors and small and medium-sized LCDs in consumer and business markets. A key challenge for Epson is communicating its unique ink messages with customers at the most relevant moments.

How do we cut through to Epson customers in a competitive online environment and communicate the benefits of Epson products, both hardware and consumables in 9 European markets?

When it comes to ink, people often won’t replace ink until they’re close to running out. We wanted to reach and communicate with these people more directly at the right moment.

Using the latest technology we were able to understand when people had a need for replacement ink, and show them targeted messages with the benefits of Epson’s individual colour cartridges, why Epson’s patented inks can perform better than alternatives and how to buy.
We also maximised Epson’s visibility in key shopping channels across 9 European markets.

Through an innovative range of activities we were able to provide benefits to both Epson and its customers. Epson customers receive relevant timely reminders before they run out of ink, and Epson has increased sales, with a strong performing advertising ROI.