Events

the consumer: social media

by agenda21 on 02/06/2011

Please find below the three presentations from our guest speakers at agenda21′s Breakfast Seminar on the 26th May 2011.

The events theme was based on Social Media, and we heard from three industry experts, giving us their thoughts and tips on how clients could use Social Media more effectively, and how the landscape is changing.

Firstly we heard from Roy Jacques, Director of Sales, UK at Sysomos.
Sysomos presentation May 2011

Next we heard from Darryl Hughes, Marketing Solutions at Facebook.
Facebook presentation May 2011

And last, but by no means least, Rupert Staines, MD for Europe at Radium One, gave us his thoughts.
Radium One presentation May 2011

We hope that you enjoyed the event as much as we did, especially with insights from such knowledgeable and experienced speakers within the industry. We will of course keep you updated on our next event, due to be held in the autumn.

{ 0 comments }

the consumer: forensic targeting

by ed.chandler on 31/01/2011

Throughout 2011, we will be building on the success of 2010 by holding a series of events, featuring a number of media owners and other strategic partners, that will delve into the growing importance of data and its creative application to digital media and marketing.

Consumer Targeting

It seemed right that our journey should start with audiences: the consumer. On Thursday 17th February, our 3 speakers delved into how the latest technology, applied to data, is enabling agencies and marketers to get smarter at targeting.

Event speakers

Experian: Eamon Tuhami (Sales and Marketing Director) shared with us the merits of matching off and online data to deliver a richer, fuller picture of target audiences.

Quantcast: Phil Macauley (Regional MD) explained how tracking a brand’s consumers (online) can translate into building duplicated profiles for both extending and refining reach.

Flash Talking: Paul Cunningham (CEO) shared with us how creative executions can flex and be tested dynamically in-market to become more relevant and compelling over time.

Their presentations are available for download by clicking here.

Event audience

If you would like to receive an alert when the presentations become available, and/or subscribe to future free events from agenda21, please do so by sending a confirmation e-mail to contact@agenda21digital.com.

{ 0 comments }