News

My Tool Shed is one of the latest new clients added to the digital portfolio for agenda21, gained without a pitch. The digital agency will be working on media planning and buying for display and price comparison activities in order to further increase traffic and awareness for the client.

My Tool Shed market place lists over 25,000 quality power tools and hand tools for DIY enthusiasts including great brands from DeWalt, Stanley and Faithfull Tools.  Established only 2 years ago, the company is going from strength to strength and is already one of the top distributors of DeWalt.

Ross Goodwin, managing director of My Tool Shed comments: “agenda21 has proven ability to deliver results – driven, integrated campaigns and we are confident it will help take My Tool Shed to the next level.”

The digital campaigns started in August. The aim is to increase web traffic and sales, by deploying effective online strategies encompassing display, search and comparison shopping.

Lyndsey Best, company director at agenda21 says “We are very excited about partnering with My Tool Shed at this point in their business so that we can work together with them to drive their business forward. My Tool Shed are the perfect client for us and with the volume of data available, we will be able to analyse the biggest opportunities of revenue for them”.

My Tool Shed is looking ahead to the implementation of the new online marketing strategy over the coming months, which promises great rewards.

For more information please contact:

Anna Konieczny, agenda 21
T: 020 7036 0705 / 077 3934 0161

E: akonieczny@agenda21digital.com

About My Tool Shed: www.my-tool-shed.co.uk

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agenda21 is delighted to be hosting its “end of season” FREE data series event on 6^th October 2011. The breakfast seminar starts at 9am, and will be held at the Doubletree Hotel in London. The event brings together some of the industry’s most influential speakers on a highly topical and contemporary subject matter, Online Media Consumption.

Continuing with our series of events on data and its creative application to digital media and marketing, we shall explore how consumer media consumption is impacting on the way business operate.

On the stage:

The Guardian – with the Guardian being at the forefront of the digital revolution in media, Steve Wing, Head of Digital Marketing, will take us through how analysing audience behaviour is of critical importance.

Sky Media – Head of Futures, Jamie West, will discuss how Sky is leading the way by adapting their business to take into account how audiences will be consuming content

If you would like further details about the event, or would like to reserve your place at this unique opportunity, please email anna@agenda21digital.com

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agenda21 recently added Volleyball England to its roster of clients and is to focus on increasing awareness and reaching people who are interested in sport and team games. Initially agenda21 are using a combination of paid search advertising and Facebook ads to capture those already interested.

Volleyball England is the recognised national governing body for volleyball in all its forms including volleyball, beach volleyball and sitting volleyball. The organisation is responsible for organisation and promotion and delivery of volleyball across England.

The digital campaign, run by agenda21 throughout August and September, aims to encourage people to try Volleyball for free as part of the Go Spike campaign; a range of sessions around England where anyone can turn up and have a go at volleyball.  All the information is hosted online on the Go Spike website, www.gospike.net, together with a list of events and clubs in the area.

Rob Harding, Head of Marketing and Communication for Volleyball England,  “As a governing body of and Olympic sport we appreciate the huge value of digital media, and believe that working with Agenda 21 will help in our promotion of the sport to new audiences and increase people awareness of the sport through our Go Spike campaign.”

Helen Brown, agenda21, “In the run up to the Olympics next year we’re pleased to be working with Volleyball England so that we can increase participation in Volleyball -  a really fun sport which we’re hoping more people will start playing this summer.”

END

For more information please contact:

Anna Konieczny, agenda 21
T: 020 7036 0705 / 077 3934 0161

E:akonieczny@agenda21digital.com

About Volleyball England and the lost of Go Spike events: www.volleyballengland.org/

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Google have now officially released a product that agenda21 have been helping Google Beta test with – the Multi Channel Funnels report in Google Analytics. Before this feature was released, Google Analytics, like most online marketing and analytics platforms reported on a last click model. For example, when an ad is clicked, no purchase is made: no conversion or an ad is clicked a purchase is made: one conversion. The last channel takes 100% of the conversion value, and any previous interactions are ignored.

In reality however, customers research, compare and make purchase decisions via multiple touch points across multiple channels. GA now contains five new reports that give marketers insight into the full path to conversion over a 30 day period. In the era of joined up marketing, this allows agencies like us to make better informed decisions and attribute the correct value to each point in the funnel.

In order to use this report, the GA account need to have Goals or e-commerce tracking set up and all media needs to be tagged correctly. In the cases where clients use GA, all of the media bought by agenda21 will be tagged using the correct parameters. This will allow clients to analyse these reports at a channel level, down to different networks, ad content and keywords for search campaigns. In cases where media is run that is not bought by us, media may not be tagged for GA and may come through one of the basic channels, for example referral or direct. If this is the case then we can provide training / guidelines on how to tag media to appear in the correct channel.

The new GA tool is a fantastic way of visualising your customers’ behaviour. We have found that the 5 most common conversion paths will usually account for over 80% of all of your conversions. On top of this, agenda 21 is able to look at different events within the conversion process, the first and last exposures; the overall frequency with which a channel appears in converting paths and how consumers navigate once the purchase decision is made.

Together, these insights give us an unprecedented level of insight into consumer behaviour, that will enable clients to target their audience with ever greater precision.

Attribution is massively important in agenda21′s view, therefore the new GA reports will dovetail perfectly with Media Science offering, our sister company.

sam frazier
analytics and conversion specialist

About Media Science:
Media Science is the open platform for marketers to manage their data. Addressing the problems posed by ‘Big Data’, the platform elegantly handles ALL data sources (including the likes of search, adserver, site side and attribution); generating meaningful insight and presents it through simple yet powerful visualisations. All with one objective: to help marketers make better decisions. For more details visit their website.

For more information and how we can help you set up the reports on Google Analytics, contact Anna on 020 7036 0705 or email.

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