Papers

forensic targeting event: 17th Feb

by agenda21 on 01/03/2011

Our first breakfast seminar of 2011 took place on the 17th February; our 3 speakers delving into how the latest technology, applied to data, is enabling agencies and marketers to get smarter at audience targeting.

Event speakers were:

Experian: Eamon Tuhami (Sales and Marketing Director) shared with us the merits of matching off and online data to deliver a richer, fuller picture of target audiences.

Quantcast: Phil Macauley (Regional MD) explained how tracking a brand’s consumers (online) can translate into building duplicated profiles for both extending and refining reach.

Flash Talking: Paul Cunningham (CEO) shared with us how creative executions can flex and be tested dynamically in-market to become more relevant and compelling over time.

Their presentations are now available for download by clicking on the links below:

click here to download Experian’s presentation
click here to download Quantcast’s presentation
click here to download Flash Talking’s presentation

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2011 trends: ecommerce & analytics

by agenda21 on 21/02/2011

Sam Frazier, our resident SEO analyst, shares some thoughts on the changing accountability of ecommerce, emanating from the insights gleamed from analytics.

click here to download a PDF

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get our latest thinking

by agenda21 on 07/12/2010

Throughout 2011, we will be uploading a series of papers on digital media, ranging from proprietary research to our own unique perspectives on the changing media landscape and its implications for 21st century marketers.

These papers will be available for download. If you would be interested in being informed, as and when these papers are uploaded to the site, please let us know by getting in touch at contact@agenda21digital.com.

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