from the blog

• More education is needed to boost uptake of private ad exchanges, by newmediaage

  Read the comments of our co-founder Pete Robins talking about private ad exchanges. What is your view? We want to hear from you: The industry has called for more education about private ad exchanges to increase uptake, following news that Collective has launched the first real-time private ad exchange for premium video programming in the [...]

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• Sharpened Reflexes – innovation update on Real-time bidding (Marketing Week article)

  agenda21 and our client-Sporting Bet were recently mentioned in Marketing Week’s Digital Strategy supplement on Real-time bidding. One of marketing’s biggest problems has always been that, until recently, the very last stage in the buying process was out of the brand’s hands. A company could plan its campaign to the finest detail, but once media [...]

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• Google’s latest social media move is a wake up call, say agencies, by newmediaage

  Read below article by nma quoting our Head of Natural Media – Monique Slater. Brands must ramp up their Google+ strategies to capitalise on Google’s evolving personalised search service, according to agencies. Their comments follow the news that Google is integrating its social network Google+ further into its natural search results with the service Search [...]

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