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Agenda 21 - engineered for digital

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Blog

07

Nov
2011

In Blog

By agenda21

Google Analytics Keyword Not Provided – How much does it hurt SEO Data?

On 07, Nov 2011 | In Blog | By agenda21

Mon Slater, Head of Natural Media

I caveat this with stating SO FAR, but the results we have seen have been well, meh.

To recap, a few weeks ago SEO’s, including myself were up in arms about Google’s search team making the announcement that they were protecting the personalised search results by not providing organic search keyword data to anyone who was logged in to a Google Account.

Google said; “As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users….What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query.”

“To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected.”

But after a few weeks what does it mean? We have seen little impact on all of our clients traffic with under 1% of keywords delivered to the site through organic search as “not provided” in analytics. Click on the image below to see a larger chart.

Keyword not provided - Google Analytics

Less than 1% of traffic has been affected

This may change over time, and may well be different for varying sectors. The more people in the industry that share the data, the more we will know.

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