Pete Robins, chair of the IPA digital media group and managing partner at agenda21 As the media industry continues its unrelenting shift towards online content and usage, there have been innumerable changes in the way advertising is planned, bought and sold. Anyone who entered the industry a decade ago has witnessed a time of huge [...]
Last November we talked about two new match types that Google are bringing out for PPC advertisers within Google. Since then these new match types have been rolled out and are coming out of their beta from Mid-May. A recap on near exact and near phrase match types When opted in to either near exact [...]
Read the comments of our co-founder Pete Robins talking about private ad exchanges. What is your view? We want to hear from you: The industry has called for more education about private ad exchanges to increase uptake, following news that Collective has launched the first real-time private ad exchange for premium video programming in the [...]
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