Google vs. Facebook: who will win in the battle for video dominance?

The battle between Google and Facebook in the video space is heating up. With new product development in Facebook Watch and IGTV, Facebook is on a mission to draw younger audiences away from YouTube and cash in on smartphone video. But what does this mean for advertisers and content creators?

Our Head of Planning, Hannah King, gives her view on this:

“Facebook and Instagram’s move into ‘longer’ form broadcast content could deliver apowerful component to the right media plan, with the right target audience, now andin the future. However, at the moment both are very much in their infancy of adoption to necessarily be the obvious choice for all video based plans. This is just another development in what is a really exciting time and future for media planning across video.

With the likes of Samsung TV advertising, addressable TV opportunities across the board and rumoured trialling of video ad opportunities in longer form content, with premium environments such as Amazon, what’s clear is there is only going to be more competition and more choice. This will give advertisers greater volume of videoad opportunities, across multiple screens, for smarter TV and video planning and buying at scale moving forwards.”

As featured in City AM.