We are pleased to say we have been shortlisted in the ‘Innovation in ways of working’ category for our work with Equifax at this year’s Oystercatchers awards! We’re really proud of this nomination as the category looks at the way agencies and clients have worked together, step-by-step ‘that has resulted in brilliant and transformative creative output’.
Equifax Inc., one of the largest credit reference agencies in the world, provides consumers with access to their credit score and report through a monthly subscription service. In recent years, the UK market has changed drastically with new innovative challenger brands entering the market and investing heavily to gain market share.
On winning the business in July 2018, we soon realised that to make real inroads into trying to compete with this changing market, we’d first have to start with the agency and client relationship. Equifax had the ambition to change, and we had the ambition to help them. We knew the only way would be through a collaborative partnership and entirely new way of working. We needed to become one completely connected Equifax marketing team that was agile, responsive and most importantly effective, to get the best out of everyone.
The winner is announced on the 27th November at what promises to be an entertaining awards evening.
Check out the full list of nominees and categories here.