PedalSure appoints agenda21 to lead media

PedalSure, the specialist cyclist insurance company, has appointed agenda21 as its lead media agency to support the next growth phase of the brand in the UK.

agenda21 will be responsible for providing media planning and buying including paid search and programmatic, as well as search engine optimisation and data analytics.  

PedalSure appointed agenda21 without a formal pitch and the agency will begin work with immediate effect. The activity was previously handled in-house and there was no incumbent agency.

Philip Lochner, CEO, PedalSure said:

“We are very excited and look forward to working with agenda21, they have a track record of scaling up growing digital businesses together with a deep understanding of the cycling and insurance market. Our business is ready to scale and we’re confident the agenda21 team is the perfect partner.”

Pete Robins, Co-Founder at agenda21 said:

“We’re really chuffed Philip and the team at PedalSure have chosen to work with agenda21 - and it’s not just because I love cycling. PedalSure is spot on for us; they’ve proved their business model, now they want fast-paced ambitious growth, which is exactly the type of client we work best with.”